Shoo the Flu Social Campaign

Shoo the Flu is a free flu vaccine program providing a safe, easy and convenient way for elementary school students in Oakland to receive the vaccine.

To help expand the program, we created a social media campaign to help spread the word. While our target included students, it was important to also reach parents and teachers. Hence the fun-loving yet informative tone. Bright colors and unexpected visuals bring to life this visually engaging campaign.

Art Director / Designer: BERNICE CHENG
Copywriter: JACOB McOWAN