Security Intelligence is a content aggregator website delivering the latest insights for information security professionals. It was created by IBM as part of larger efforts to better establish IBM as thought leaders in the space. They were in need of a site refresh to improve visits and engagements.
After the team pulled together past user experience analyses, a UX designer created the framework while I refreshed the look and feel. Visually, I created a cleaner, more modern aesthetic that’s easier-to-read and pleasing to the eye. I also took into consideration various UX/UI factors to further enhance the experience, including reducing image heights to limit the need for scrolling, incorporating design elements and layouts that allow information to be more scannable, and working with the web developer to strengthen UI elements. The result was an elegant website that connects to our users on an emotional level.
Since launch, the site has experienced a steady growth in unique visits, total visits and page views.