SBOTIT Ad Campaign

The State Bar of Texas Insurance Trust (SBOTIT), an insurance company for lawyers, was looking for a way to stand out from the crowd.

Despite age-old negative stereotypes about lawyers, many of them are much like the average office worker, sometimes struggling to make ends meet while starting their own practice. Why not “speak” to them in an “office” language they can relate to and remind them, not so delicately, how a health condition can suddenly disrupt everyday life. Bold, bright colors and a minimalistic design in this print magazine campaign help us break free from the staleness of the typical lawyer ad.

Art Director / Designer: BERNICE CHENG