In continuation of Glidden Paint’s general brand awareness efforts, we created this social post in celebration of July 4th. It was striking conceptually and visually, well-representing the essence of the US flag in a way that’s unexpected, interesting and relevant.
On Facebook, the post was Glidden’s top performing organic social post of 2016 in terms of engagements and clicks. On Instagram, it was in the top 10 performing posts of the year for engagements. A keen reminder that a great concept and great design can be key to inspiring engagement from our viewers.