To entice individuals to choose independent agents for their insurance needs, we appealed to peoples’ uniqueness and empowered them to live boldly.
We created a microsite to help qualified users find independent agents in their area and executed an online ad campaign to drive them there.
I collaborated with the copywriter to achieve a delicate balance between messaging, tone, and imagery to appeal to users in a relevant and impactful way. I used all elements of design, including bold typography, fun and informative iconography, and relevant yet personal imagery to further inform the look and feel. I ensured careful crafting in every process of the design, from executing on graphic design to overseeing UX, web development, and quality assurance.
The result was a fully responsive insurance microsite and ad campaign that connected with people on an emotional level.