Tastebuddy Branding

A food finder app startup called Tastebuddy aims to be more intuitive and precise at finding restaurants you’ll enjoy, and they were in need of a new brand identity.

I created a logo that is conceptually less expected and visually modern. The imagery evokes the satisfaction one experiences when finding the perfect dish — that you’ve hit a metaphorical “bull’s eye.” Simplicity is our friend here, enabling the logo to elevate the company as being innovative while being current and bold. A warm punch of color makes it all the more appetizing.

Art Director / Designer: BERNICE CHENG