Scott Bertone Branding

(Concept only) The vision for this logo for Scott Bertone, a business/personal coach based in Seattle, was to capture the feeling people achieve when they’ve discovered that “super” version of themselves. Circles radiating from the center demonstrate continual movement and spiritual enlightenment. Deep colors; bold, clear fonts and shapes; and symmetry promise clarity and stability. A soothing teal color suggests calmness, friendliness and inner healing.

Art Director / Designer: BERNICE CHENG