IBM “Fairy Tale” Landing Page

(Concept only) IBM wanted to launch a new fairy tale themed content series on their Security Intelligence website to re-engage security professionals and keep the site fresh.

Depicting fairy tale stories in real life using live action photography composites in this landing page symbolizes just how “real” things can get when it comes to cyber security threats. In the image of The Little Red Riding, a wolf representing a menacing hacker hard at work while Red Riding Hood is seen wondering a mysterious forest unaware of the danger that lies ahead, gives viewers a sense of foreboding, a fitting mood in the treacherous world of cyber security. To complete the message and align it with the visuals and concept, I wrote “Not A Fairy Tale Anymore” as the headline.

Although a different direction was chosen, this concept was both visually and conceptually compelling.


Agency: RACEPOINT GLOBAL
Art Director / Designer: BERNICE CHENG
Copywriter: BERNICE CHENG / JACOB McOWAN