Agency Self-Promotion Advertisement

With this full page advertisement for O’Dwyers, a PR Magazine, we challenged the norm by sending the message that we are “killers” of clichés. A provocative and violent scene coupled with a clean look and feel allows us to focus immediately on the imagery and then guide readers to the copy below.


Agency: RACEPOINT GLOBAL
Art Director / Designer: BERNICE CHENG
Copywriter: JACOB McOWAN